Toronto-based trio Howlin’ Circus put passion and vulnerability at the heart of their sound. The alternative rock outfit has won over fans across North America to the UK with their high octane live performances and festival appearances.
Lifted from their debut album is their new single Run The Wrong Way. Recorded in an old church in a remote part of Ontario, the track captures the vulnerability, the anger and desire needed to produce a memorable rock and roll introduction. A gritty guitar sound pairs with pounding rhythms and hook-driven chorus leads to create their own modern indie rock fingerprint.
Of the track, lead singer Jafar Sandouk said, “It’s what living in 2020 feels like. The world is on fire, literally, and nuclear apocalypse is just a Tweet away. We’re powerless in so many ways and Run The Wrong Way is a defiant call to reclaim some of the things we can control.”
“We set out to make something that’s true to us, and I think we captured it on the album. Making the music video was a sweet way to round off the work we put in over the past year and it was great fun to collaborate with some very talented Toronto artists.”
Accompanying the track is the music video from director Rachel Elizabeth McKim. From a gritty graffiti-laden concert venue to an outdoor space with a stunning backline view of Toronto, the video was shot at various locations throughout the city. Commenting on her work, the director offers “Conveying the uneasiness and indecision expressed in the lyrics, the music video for Run The Wrong Way follows our protagonist as he faces an onslaught of the new and strange. Confronted with chaotic surroundings and the disapproval of his peers, he must find the courage to conquer overwhelming obstacles and plunge into the unknown.”
Watch the video for Run The Wrong Way below