Montreal-based alt-folk band The Franklin Electric has released the video for the soulful and haunting single Burning Flame. Channelling the spirit of Hozier and Amber Run, Burning Flame is a poignant and emotive work, demonstrating Jon Matte’s songwriting panache. The video was filmed in Toronto and features an all-Canadian production team. The band released their highly anticipated sophomore album titled Blue Ceilings earlier this year via Indica Records and includes the singles I Know The Feeling, Walk With You, Someone Just Like You and Burning Flame.
About the song and video, Jon has said, “This was a spontaneous last minute addition to the record about the fire that feeds us and brings us to do all the things we do, or ignore the things we don’t do but wish we had. A voice inside most of us that can easily be ignored but the burn is a constant reminder. This video was all about the casting! I walked in the day of the shoot and met George, who plays the main role in this music video. He is the most endearing, honest, pure, yet driven 17 year old kid I have ever met. From that moment I was sold on the director’s story & concept. I invite you to meet George for yourself.”
Watch the video for Burning Flame below